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App spending reaches all time high of $34bn during Q2 2021

Gamesindustry.biz reports: "Mobile spending reached new heights during Q2 2021, hitting $34 billion, according to the latest report from mobile data analyst App Annie." Read...

As ATT hits critical mass, media spending see-saw from iOS to...

Digiday reports: "Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending. The reason: iOS versions (14.5.1, 14.6,...

Google, Facebook, Amazon, Apple targeted by pack of US antitrust bills

CNET reports: "US lawmakers unveiled a wide-ranging antitrust agenda Friday, aiming to rein in the competitive power of giants like Amazon, Apple, Facebook and...

Marketers fret as Apple’s hardline stance on tracking gets firmer

Digiday reports: "Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of...

Apple outlined plans to increase consumer data privacy at WWDC

VentureBeat reports: "Apple, facing accusations from rivals that it has too much control over its App Store, on Monday outlined plans to increase user...

Will Apple Be the Next Tech Giant to Buy a Studio?

The Hollywood Reporter reports: "Amid a wave of M&A fever, will Amazon’s $8.45 billion takeover of MGM prompt its Silicon Valley rival Apple to...

62% of all App Store revenue is generated from game transactions

Gamesindustry.biz reports: "Apple's App Store is fueled by gaming, with 62% of all revenue created by game purchases on the platform." Read more  

Apple Revenue Soars 54% on Booming iPhone Sales in Fiscal Q2,...

Variety reports: "Apple smashed Wall Street expectations for the first three months of 2021, reporting its highest-ever revenue for a March quarter and biggest-ever...

TikTok Outlines Ad Campaign Changes and Impacts Due to Apple’s IDFA...

Social Media Today reports: "With Apple rolling out its new ATT data tracking prompts in all apps from next week, all digital ad platforms...

Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive...

CNET reports: "Fortnite is one of the most popular games ever made and soon will be one of the most litigated. Apple on Thursday...
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APPLE

ChaCha Lands $7 Million for Mobile Answers Service

Indianapolis, Ind. - ChaCha, a text message-based search engine service, announced on Monday that it has raised $7 million in its fifth round of venture capital financing. ...

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