Digiday reports: “Activision Blizzard’s Overwatch League is borrowing a play from the NCAA. To generate interest and engagement in the OWL’s regular season, which kicked off on Thursday, the company has introduced an updated “Pick’em” feature – a bracket prediction contest similar to March Madness – offering both cash prices and in-game benefits to participating fans.”
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Featured Top Slider How The Overwatch League Is Generating Fan Engagement With A March Madness...
