Social Media Today reports: “With TikTok’s parent company ByteDance coming under increased revenue pressure, you can expect to see more eCommerce integrations coming to TikTok very soon, as a means to capitalize on the app’s key opportunity. Which is already happening in various ways, with the latest test seeing users in Indonesia get access to a new ‘Shop’ tab in the app, which sits alongside their ‘For You’ and ‘Following’ feeds.”
