Variety reports: “The NFL’s “Thursday Night Football” may be moving to Amazon, but it’s going to be measured as if it were still playing on traditional TV. Nielsen and Amazon have struck a three-year deal to measure Prime Video’s new season of “Thursday Night Football” and stack it up against TV programs with national audiences tabulated by the media-measurement giant.”
Nielsen, Amazon Strike Three-Year Pact To Measure ‘Thursday Night Football’
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