Games Industry Biz reports: “EA Sports announced that it will be investing $11 million in women’s soccer via its Starting XI Fund. The initiative intends to grow the sport as it will fund in-game, league, club and athlete investments. Next year, the gaming firm said that it will also invest in a women’s football internship initiative. Which it said will extend to each current and new women’s league partner. Additionally, EA Sports unveiled a multi-year partnership with the UEFA Women’s Champions League (UWCL). Next year, the UWCL will be featured in FIFA 23.”
