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Esports orgs and their sponsors focus on wholesome brand activations to...

Digiday reports: "To win over fans who are skeptical of corporate influence, esports organizations and their brand partners are rolling out activations that engage...

Interactive Virtual Concerts: music + gaming is now more than just...

Hypebot reports: "Pandemic accelerated growth in digital/virtual events also revealed strong Fornite fueled interest in new ways to combine two fan obsessions: music +...

Rovio acquires hypercasual studio Ruby Games

GamesIndustry.biz reports: "Rovio Entertainment has announced the acquisition of 100% of the shares in hypercasual mobile games developer Ruby Games." Read more

Thunderful acquires To The Sky games studio

GamesIndustry.biz reports: "Thunderful Group has acquired game developer To The Sky and film production company Tussilago." Read more

eSports Stars Turning To AI-Powered Fitness As Fnatic And Freeletics Team...

Forbes reports: "Today’s top eSports stars earn millions, live like rock stars, destroy the competition, and train in entirely different ways than the geeks...

How Epic Games Built ‘Fortnite’ Rift Tour for Gamers and Ariana...

The Hollywood Reporter reports: "Epic Games is smashing the virtual concert glass ceiling with its latest Fortnite event, the Rift Tour." Read more

Zynga acquires StarLark, posts record Q2 revenues

GamesIndustry.biz reports: "Zynga today released its second quarter financial results, continuing the company's twin trends of growing revenues and making acquisitions." Read more

Google considered buying ‘some or all’ of Epic during Fortnite clash,...

The Verge reports: "Google considered buying Epic Games as the companies sparred over Epic’s Fortnite Android app, according to newly unsealed court filings." Read more

Embracer acquires eight studios, including Crazy Labs, Ghost Ship Games, DigixArt

GamesIndustry.biz reports: "Embracer Group has announced the acquisition of eight studios for an approximated SEK 2.7 billion ($313 million)." Read more

Press Release: Launch Esports Announces First Slate of Div. II and...

HOUSTON (Aug. 5, 2021) – Launch Esports™, a joint venture between Mainline, a leading esports tournament software and management company, and Steel Planet Esports,...