Variety reports: “Comcast and Charter Communications have settled on Xumo as the name of their streaming platform joint venture, as the two biggest U.S. cable operators look to take on the likes of Roku, Amazon, Apple and Google in the space. Xumo, pronounced ”ZOOM-oh,” is the name of the free ad-supported streaming TV (FAST) service that Comcast acquired in 2020 in a deal reportedly worth more than $100 million. Xumo now will be the name of the JV that Comcast formed earlier this year with Charter, seeking to build out “an entire entertainment ecosystem” that includes streaming devices, content and a platform for content and advertising partners.”

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