Variety reports: “One of the nation’s biggest telecommunications companies is betting that college sports will keep it connected to consumers. AT&T will remain a top-tier sponsor of NCAA athletic events through the 2024-2025 academic year, having signed a deal to extend its pact with the massive college-sports league. AT&T has been an NCAA “corporate champion” since 2001, and unveils the extension just as the NCAA’s 2023 “March Madness” basketball tournament is kicking off..”
