Music Ally reports: “Spotify has added a new metric to its Spotify for Artists dashboard: ‘Active Audience’. It’s the company’s new methodology for breaking out its analytics on people who have actively streamed an artist’s music in the last 28 days. The word ‘active’ is important here: this is people who “intentionally” played music by an artist.”
Spotify For Artists Adds A New Metric: ‘Active Audience’
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