Digital Music News reports: “On the heels of Pepsi’s announcement of a far-reaching tie-up with Bad Bunny and Apple Music, PepsiCo’s Rockstar Energy has partnered with Spotify to launch a “new global platform” called Press Play in Europe and the Middle East. Rockstar emailed Digital Music News today about the quick-approaching debut of Press Play, which is set to kick off this summer “with an in-app concert experience on Spotify.”
Rockstar Energy Partners With Spotify To Launch ‘New Global Platform’ – Artist Sponsorships, App-Embedded Concerts, More
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