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TechCrunch reports: “Traditionally, being a hardcore movie fan means collecting physical memorabilia like autographed posters to show dedication. However, in recent years, a number of companies have started betting on digital collectibles to become the new symbol of a fan’s devotion. Really (formerly Moviebill) — an AR platform that provides digital collectible movie tickets and interactive experiences related to the latest blockbuster films — announced a partnership with blockchain platform Avalanche to help power its “Fandime” NFTs, a new way for movie studios to engage with audiences.”

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