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Niantic partners with Sleep No More creator to build immersive AR...
The Verge reports: "Pokémon Go creator Niantic Labs is partnering with Punchdrunk, the New York City-based production company behind seminal immersive theater piece Sleep...
5 Things Every CMO Needs To Know About How AR And...
Forbes reports: "Virtual reality (VR) and augmented reality (AR) offer a powerful glimpse into the future of content. Immersive technologies bring a new dimension...
Google’s latest experiment encourages social distancing through AR
TechCrunch reports: "Several months into this pandemic, you can no doubt already eyeball six feet/two meters with the best of them. But if you’re...
TikTok’s Augmented Reality Ad Format Has Potential To Disrupt Multiple Industries
Hypebot reports: "Currently most video and audio advertisements are passive – either they catch your interest or they don’t – but new rumblings from...
HTC co-founder reveals new VR headset and social platform
Gamesindustry.biz reports: "The virtual reality space has a new contender with a reveal this week from XRSpace, a VR hardware and software company headed...
8th Wall launches Face Effects tool for AR facial animations
VentureBeat reports: "8th Wall is launching Face Effects, a new cloud tool that enables developers to create effects that wrap around someone’s face using...
A Portal Between Digital and Physical Worlds? It’s Close to Reality
The Hollywood Reporter reports: "Development of mirror worlds is accelerating during COVID-19 as Hollywood increases its virtual production, says Magnopus co-founder and CEO Ben...
HTC launches Vive Sync app to let remote teams collaborate in...
VentureBeat reports: "HTC has launched a virtual reality (VR) collaboration and meeting app to capitalize on the rapid shift to remote working brought about...
Holoswitch sends your smartphone notifications to you while in VR
VentureBeat reports: "Tired of missing calls and important updates during marathon sessions of Half-Life: Alyx? Holoswitch might have a solution for you. Launched in...
Epic Games acquires facial animation technology maker Cubic Motion
VentureBeat reports: "Epic Games has acquired Cubic Motion, a provider of automated performance-driven facial animation technology for video games, film, broadcast, and immersive experiences...
