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Niantic partners with Sleep No More creator to build immersive AR...

The Verge reports: "Pokémon Go creator Niantic Labs is partnering with Punchdrunk, the New York City-based production company behind seminal immersive theater piece Sleep...

5 Things Every CMO Needs To Know About How AR And...

Forbes reports: "Virtual reality (VR) and augmented reality (AR) offer a powerful glimpse into the future of content. Immersive technologies bring a new dimension...

Google’s latest experiment encourages social distancing through AR

TechCrunch reports: "Several months into this pandemic, you can no doubt already eyeball six feet/two meters with the best of them. But if you’re...

TikTok’s Augmented Reality Ad Format Has Potential To Disrupt Multiple Industries

Hypebot reports: "Currently most video and audio advertisements are passive – either they catch your interest or they don’t – but new rumblings from...

HTC co-founder reveals new VR headset and social platform

Gamesindustry.biz reports: "The virtual reality space has a new contender with a reveal this week from XRSpace, a VR hardware and software company headed...

8th Wall launches Face Effects tool for AR facial animations

VentureBeat reports: "8th Wall is launching Face Effects, a new cloud tool that enables developers to create effects that wrap around someone’s face using...

A Portal Between Digital and Physical Worlds? It’s Close to Reality

The Hollywood Reporter reports: "Development of mirror worlds is accelerating during COVID-19 as Hollywood increases its virtual production, says Magnopus co-founder and CEO Ben...

HTC launches Vive Sync app to let remote teams collaborate in...

VentureBeat reports: "HTC has launched a virtual reality (VR) collaboration and meeting app to capitalize on the rapid shift to remote working brought about...

Holoswitch sends your smartphone notifications to you while in VR

VentureBeat reports: "Tired of missing calls and important updates during marathon sessions of Half-Life: Alyx? Holoswitch might have a solution for you. Launched in...

Epic Games acquires facial animation technology maker Cubic Motion

VentureBeat reports: "Epic Games has acquired Cubic Motion, a provider of automated performance-driven facial animation technology for video games, film, broadcast, and immersive experiences...