The Hollywood Reporter reports: “As marketers look for new ways to attract moviegoers, TikTok has released stats showing it can have an impact on getting users to the theaters. According to a recent survey from TikTok, users of the social media app already have a larger affinity for going to the theaters – users are more than 44 percent more likely than non-users to go to the movies at least once per month.”
TikTok Helps Drive Users To The Movie Theater, Study Finds
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