The Hollywood Reporter reports: “A key industry board has given the OK for Nielsen to incorporate data that streaming services collect into its TV ratings measurement. The Media Rating Council, an oversight group that applies standards for audience measurement, has approved a plan in which Nielsen will integrate first-party streaming data into the company’s panel-based national TV ratings. The council has also renewed its accreditation for Nielsen’s national panel measurement.”
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Featured Top Slider Nielsen Wins Approval To Combine First-Party Streaming Data And TV Measurement
