DigiDay reports: “Direct-to-consumer brands are increasing their spending on Snapchat this year as part of the ongoing push to diversify media budgets. Media buyers say spending on Snapchat has increased roughly 10% year-over-year with the platform accounting for anywhere between 10% to 25% of media budgets now.”
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advertising ‘More ad dollars move to Snapchat’: Why direct-to-consumer brands eye the platform...
