Variety reports: “The three media companies planning to launch a much-scrutinized sports streamer later this year are set to give advertisers a sneak peek at the new outlet. Fox, Disney and Warner Bros. Discovery plan to use their new streaming joint-venture — the official name of the video hub has yet to be announced — to boost the impressions they have to sell to Madison Avenue during the industry’s annual “upfront” market, according to three people familiar with the matter.”
