New York
– Looking to further expand the reach of its lifestyle content, AOL (NYSE: AOL) on
Wednesday launched a new food web site called KitchenDaily.
The site, targeting
home cooks, features a database that includes thousands of recipes tested by
chefs, food magazines and cookbook publishers, as well as brands such as Campbell’s.
"KitchenDaily is designed to help busy home cooks, moms in particular,
make smart, informed decisions about food and cooking while also helping to
instill confidence in their abilities in the kitchen," said Stephanie
Dolgins, the senior vice president of AOL Women’s and Lifestyle Group.
Cheryl
Brown, formerly of Gourmet magazine and Wondertime magazine, will serve as
editor-in-chief, and Megan Steintrager, formerly of Epicurious.com, will be
senior editor.
The site also features more than 250 original videos from expert
chefs and the Culinary Institute of America.
Related Links:
http://corp.aol.com/press-releases/2010/03/aol-launches-kitchendailycom
