San Francisco
– Martini Media Network, an online ad network targeting affluent consumers,
announced on Tuesday that it has raised $6 million in its second round of
financing, led by Reed Elsevier Ventures.
Granite Ventures and Venrock also
participated in the round, proceeds from which will be used to invest in
technology, sales efforts, research, publisher relationships and consumer
personalization.
San Francisco-based Martini Media focuses on U.S. consumers
with household incomes over $100,000.
"There is deep value in capturing
key consumers in both their professional and personal lives and Martini Media
is the emerging expert in targeting the affluent for premium advertisers,"
said Kevin Brown, partner at Reed Elsevier Ventures.
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