New York – Advertising giant WPP announced that it has made
a strategic investment in Ace Metrix, a provider of real-time TV advertising
analytics.
Financial terms were not disclosed.
Launched in 1999, Ace Metrix
provides its analytics services to advertisers including Microsoft, Nintendo
and Nissan.
WPP said it will market Ace Metrix’s services to clients of WPP
companies, and work with the firm to develop new tools.
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