New York –
Viacom’s (NYSE: VIA) MTV Networks on Wednesday announced a broad, multi-year advertising partnership
with major record label Warner Music Group (NYSE: WMG). The deal will give MTV Music Group
exclusive rights to sell ads around Warner premium music video content in the
U.S. across MTV online and mobile services, as well as on Warner’s network of
artist sites and third-party affiliate sites.
As part of the deal, Warner’s
video views will now be counted as part of MTV Music Group’s.
The companies
will also work together to sell ads on Warner mobile apps and WAP sites, and
identify sponsors for Warner artist tours and live events.
"MTV Music
Group has a history of creating compelling music content on TV, digitally and,
most recently, in music games and their ability to leverage all of these
platforms offers our artists a broader reach and a more compelling way for us
to further connect them with music fans," said Lyor Cohen, Warner Music’s vice
chairman and chairman and CEO of recorded music for the Americas and the U.K.
Prior
to signing with MTV, some of Warner’s ad sales were handled by Outrigger Media,
which the company says it will still work with in the future on targeted
marketing programs.
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