New York – The Coalition for Innovative Media Measurement
(CIMM) said on Tuesday that it will bring the U.K. "TouchPoints"
media ratings research project to the U.S. The project includes a survey set to
launch in September, which will see 1,000 participants record their media
behavior at 30-minute intervals over 10 days.
Related Links:
http://tinyurl.com/2d2r7u9
http://tinyurl.com/23e9qgk
(DMW previous coverage)
