Los Gatos, Calif. – Netflix (NASD: NFLX) plans later this year to offer
subscribers the ability to stream content to multiple devices simultaneously,
GigaOM reported, citing a FAQ for investors posted to the company’s website.
"One option would be to allow an account to add additional concurrent
streams (using the analogy of our DVD business, it would be like choosing a
higher-priced plan that allows a subscriber to have more DVDs at home)… Or it could
be that there is a price point that would encourage multiple accounts in one
household."
"We believe there may be an opportunity to change our
focus from a household relationship to an individual relationship, since
streaming is viewed on personal devices, such as phones, tablets, and laptops,
as well as on shared large screen televisions," the company added.
Netflix did not detail potential price points for its forthcoming "family"
subscription plans.
Related Links:
http://gigaom.com/video/netflix-multiple-streams-family-plans
