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As ATT hits critical mass, media spending see-saw from iOS to...
Digiday reports: "Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending. The reason: iOS versions (14.5.1, 14.6,...
Google, Facebook, Amazon, Apple targeted by pack of US antitrust bills
CNET reports: "US lawmakers unveiled a wide-ranging antitrust agenda Friday, aiming to rein in the competitive power of giants like Amazon, Apple, Facebook and...
Marketers fret as Apple’s hardline stance on tracking gets firmer
Digiday reports: "Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of...
Apple outlined plans to increase consumer data privacy at WWDC
VentureBeat reports: "Apple, facing accusations from rivals that it has too much control over its App Store, on Monday outlined plans to increase user...
Will Apple Be the Next Tech Giant to Buy a Studio?
The Hollywood Reporter reports: "Amid a wave of M&A fever, will Amazon’s $8.45 billion takeover of MGM prompt its Silicon Valley rival Apple to...
62% of all App Store revenue is generated from game transactions
Gamesindustry.biz reports: "Apple's App Store is fueled by gaming, with 62% of all revenue created by game purchases on the platform."
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Apple Revenue Soars 54% on Booming iPhone Sales in Fiscal Q2,...
Variety reports: "Apple smashed Wall Street expectations for the first three months of 2021, reporting its highest-ever revenue for a March quarter and biggest-ever...
TikTok Outlines Ad Campaign Changes and Impacts Due to Apple’s IDFA...
Social Media Today reports: "With Apple rolling out its new ATT data tracking prompts in all apps from next week, all digital ad platforms...
Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive...
CNET reports: "Fortnite is one of the most popular games ever made and soon will be one of the most litigated. Apple on Thursday...
Tim Cook says Apple wants to use AR to make conversations...
The Verge reports: "Apple CEO Tim Cook rarely provides details on unannounced products, but he offered some hints about Apple’s thinking on augmented reality...
