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As in-game ads expand, ad tech firms look to level up...

Digiday reports: "As gaming has gained in popularity during the COVID-19 pandemic, advertisers are moving further into games as a way to reach gamers...

Spotify Pacts With Disney to Launch Hub With Music From Movies,...

Variety reports: "Fans of Disney movies and TV shows can now dive into a dedicated music hub on Spotify, featuring seven playlist sections with...

Appodeal: U.S. Mobile Ad Costs Are High, But Asia Is Catching...

VentureBeat reports: "The costs of advertising to get mobile users to install apps is high in the U.S., but Asian countries are catching up,...

The metaverse will not look the way Facebook imagines it

VentureBeat reports: "Much has been said about the metaverse recently, thanks to Mark Zuckerberg’s announcement that Facebook would be evolving into a “metaverse” company....

Meta Collaborates With iHeartRadio For J Balvin Futurum: A VR Concert...

Metaverse Post reports: "Meta is collaborating with iHeartRadio to present J Balvin’s Futurum: A VR Concert Experience. The immersive 45-minute experience premiers on Friday,...

BBC Sport Takes Moderation of Offensive Social Media Comments into its...

Social Media Today reports: "Amid ongoing debate around divisive speech, and what should and should not be allowed on social networks, BBC Sport in...

NBCU Taps PayPal to Help Spur TV Audiences to E-Shop

Variety reports: "Will legions of remote-wielding TV viewers start to think of their set-top box or broadband hub as a kind of shopping cart?" Read...

Musicians and marketers take note: social music app EarBuds just raised...

Hypebot reports: "EarBuds has raised $3 million for their social listening app which offers some interesting opportunities for musicians and influencers to connect with...

Starbucks Details Its Blockchain-Based Loyalty Platform And NFT Community, Starbucks Odyssey

Tech Crunch reports: "Starbucks is today officially introducing Starbucks Odyssey, launching later this year — the coffee chain’s first foray into building with web3...

Adjust: 40% of mobile gamers have paid for bots to help...

VentureBeat reports: "More than 40% of mobile gamers have paid for bots to help them win in games, according to a survey by mobile...
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APPLE

ChaCha Lands $7 Million for Mobile Answers Service

Indianapolis, Ind. - ChaCha, a text message-based search engine service, announced on Monday that it has raised $7 million in its fifth round of venture capital financing. ...

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