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This Week In XR: Snap Raising For More AR, Apple-LEGO Not...

Forbes reports: "Apple selling AR-enabled LEGO sets at its stores. The LEGO sets are like any other themed block building set, this particular set...

Google officially ends support for Daydream VR

Gamesindustry.biz reports: "Google has officially withdrawn from the mobile virtual reality market, confirming it is no longer supporting Daydream." Read more

Sony Wins 30% of VR Hardware Revenues as Demand Fades for...

VentureBeat reports: "The market for virtual reality hardware is officially shifting away from budget-priced, low-performance headsets, Strategy Analytics said today, as demand has evaporated...

Facebook will begin beaming advertisements into virtual reality

TechCrunch reports: "Advertising giant Facebook announced Wednesday that they’re going to begin testing advertising inside virtual reality titles on its Oculus platform soon." Read more

AR’s Not Dead: Augmented Reality Entertainment Growing 24.4% Annually

Forbes reports: "The location-based augmented reality entertainment market is growing at a compound annual growth rate of 24.4% annually, according to a new report from Greenlight...

HTC co-founder reveals new VR headset and social platform

Gamesindustry.biz reports: "The virtual reality space has a new contender with a reveal this week from XRSpace, a VR hardware and software company headed...

Apple’s Rumored AR/VR Headset Might Rely on a Nearby iPhone or...

The Verge reports: "Apple’s rumored AR/VR headset is designed to rely on another device, and may have to offload more processor-heavy tasks to a...

‘The Lion King’ “Virtual Production” Could Be a Game-Changer for Filmmaking

Hollywood Reporter reports: "Disney's digital remake points to a future where VR could reduce the time (and money) it takes to make even the...

Khronos Releases OpenXR 1.0 for AR/VR, Backed by Epic, Microsoft, and...

VentureBeat reports: "Four months after the Khronos Group debuted a provisional OpenXR specification for AR and VR platforms, seeking industry input, it’s kicking off...

AR Startup Ubiquity6 Launches Displayland, an Instagram for Photogrammetry

Variety reports: "San Francisco-based augmented reality (AR) startup Ubiquity6 publicly launched its Displayland mobile app for iOS and Android Monday, giving everyone the ability...