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Nielsen to close down SuperData
Gamesindustry.biz reports: "Data analytics company Nielsen is to shut down games market research division SuperData."
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Consumers spend $32b on apps in Q1 2021 – App Annie
Gamesindustry.biz reports: "App Annie revealed this week that in the first quarter of 2021, consumers have spent $32 billion on in-app purchases on both...
Dentsu develops tool to address audience-based TV advertising’s patchwork problem
Digiday reports: "Traditional TV’s adoption of digital’s audience-based ad targeting is underway, but it remains ensnared by a lack of standardization. So ad buyers...
Networks Demand Audit of Nielsen Ratings During Pandemic
The Hollywood Reporter reports: "A group representing broadcasters contends the ratings service has undercounted viewers in the past year."
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Gen Z Ranks Watching TV, Movies as Fifth Among Top 5...
Variety reports: "Kids these days: They’re just not programmed to watch TV like their elders. Generation Z displays strikingly different entertainment preferences than older...
Hollywood Studios Don’t Have Enough Scale to Survive the Upcoming Streaming...
Variety reports: "In a dystopian view of the coming media wars, financial analyst and investor Richard Greenfield says Hollywood studios don’t have the heft...
Paramount Plus Leads Quarterly Gain Of 6M Streaming Subscribers As ViacomCBS...
Deadline reports: "ViacomCBS exceeded Wall Street earnings expectations in the first quarter, paced by the addition of 6 million global streaming subscribers."
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Snapchat Shares New Insights into Evolving Video Viewing Behaviors
Social Media Today reports: "As any parent of younger kids will tell you, kids just don't watch traditional TV anymore. These days, younger viewers...
Streaming, Cable Grow Audience Share in June as Broadcast Shrinks
The Hollywood Reporter reports: "Streaming platforms and cable networks increased their share of TV viewers’ time in June, while broadcast networks shrunk some. Netflix...
Facebook Discontinues Research into a Brain Controlled Interface to Focus on...
Social Media Today reports: "Earlier this week, researchers from UCSF shared their latest breakthrough in enabling a patient who's unable to move or speak...
