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YouTube Previews New Channel Analytics Options, Providing More Insight Into Content...

SocialMediaToday reports: "YouTube has outlined some new analytics options that it currently has in development, and that it’s considering in future, as part of...

‘It’s Not A Peanut Butter Spread Approach’: How Advertisers Are Adapting...

Digiday reports: "The days of the one-size-fits all social media approach are seemingly over. Advertisers say the way people use social media is changing,...

TikTok Takes On YouTube With 10 Minute Video Test

Hypebot reports: " Now comes word that the service is testing even longer lengths of up to 10 minutes in what might be a...

Meta Calls for Collaborative Effort To Build The Metaverse Network Infrastructure

Venture Beat reports: "For its metaverse vision to be realized, the world will need “vast enhancements in capacity and fundamental shifts in how networks...

TikTok Rival Kuaishou Inks Global Licensing Deal With Amra

Music Business Worldwide reports: "China-based short-form video platform (and ByteDance rival) Kuaishou has signed a global licensing agreement with royalty collection platform, AMRA. Under...

Reddit Launches New Discovery Tab to Help Improve Content Discovery

SocialMediaToday reports: "Reddit’s looking to connect more users to content relevant to their interests via a new Discovery tab in the app, which builds...

Technicolor To Spin Off Creative Services, Including VFX Business, Into Separate...

The Hollywood Reporter reports: "Technicolor, the century-old Hollywood company, is spinning off its creative services, including its Oscar-winning visual effects business. The firm said...

Netmarble Generated $2.5 Billion In Revenue In 2021

Gamesindustry.biz reports: "Korean mobile outfit Netmarble has reported its full-year and fourth quarter earnings for the period ended December 31, 2021. For the last...

Sony Music Publishing Enters Partnership With Vertical Rights

Music Business Worldwide reports: "Sony Music Publishing Scandinavia has partnered with Vertical Rights, the publishing arm of Lateral Management, which operates out of London,...

​​​​Why Super League Is Partnering With Ad Tech Vendors To Sell...

Digiday reports: "Gaming and esports entertainment firm Super League Gaming has confirmed several strategic partnerships allowing ad tech providers to place ads into the...