Livewire Launches Gamer.ID Identity Solution For Brands And Agencies To Reach Gamers

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GamesBeat reports: “Livewire, a game marketing startup, has launched Gamer.ID, a next-generation identity framework within its Gameview technology stack. Powered by Optable’s identity management and data collaboration infrastructure, Gamer.ID is a gaming-native identity solution enabling brands and agencies to reach gaming audiences with precision, scale, and compliance.”

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TikTok (With Douyin) Becomes First App To Reach $6B In Annual Consumer Spending

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TechCrunch reports: “TikTok, including its Chinese counterpart Douyin, in 2024 became the first non-game app to reach $6 billion in in-app purchase revenue in a year. According to a new report from app intelligence provider Sensor Tower, TikTok also generated a record high of $1.9 billion in gross in-app purchase (IAP) revenue in the fourth quarter of last year.”

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SoundCloud Partners With Ticketmaster To Let Artists Easily Share Their Live Shows

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RouteNote reports: “SoundCloud has announced its partnership with Ticketmaster and Universe, Ticketmaster’s self-serve ticketing and marketing platform. The partnership allows Artist Pro users to list and promote their live events directly on their SoundCloud profiles. Artist Pro is SoundCloud’s premium subscription plan, offering features like unlimited track upload, monetisation, AI mastering, audience insights, and promotional opportunities.”

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Google Launches Free Version Of AI Coding Assistant

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Breaking the News reports: “Google announced on Tuesday that it is launching a free version of its artificial intelligence coding assistant, Gemini Code Assist. The assistant will be powered by Gemini 2.0, and as of today, the public preview is globally available under the name Gemini Code Assist for individuals.”

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Disney, Netflix Hit TV Usage Highs In January

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The Hollywood Reporter reports: “Disney retained its spot atop the rankings of TV distributors in January, recording its highest share of viewing in the year-plus Nielsen has been compiling such figures. Netflix also hit its best mark so far. For the January reporting period (which ran from Dec. 30-Jan. 26), Disney outlets captured 12 percent of all TV use in the United States.”

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Amazon Appstore To Close On Android In August 2025

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Games Industry Biz reports: “Amazon has announced it will be discontinuing its Android Appstore on August 20, 2025. As reported by TechCrunch, the company said it wants to focus on supporting the Appstore for its own devices as “that’s where the majority of our customers currently engage with it.” The Amazon Appstore will remain available on Fire TV and Fire Tablet devices.”

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Microsoft’s CEO Says Xbox ‘Will Have A Catalog Of Games Using Generative AI’

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VGC reports: “Announced earlier this week, Microsoft’s Muse is a generative AI model that it says can generate “game visuals, controller actions, or both.” In its announcement, Microsoft showed how Muse could generate game visuals using training data from Ninja Theory’s 2020 game Bleeding Edge.”

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Smart TV Viewing Time Soars By Over A Quarter In The US And Europe

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Broadband TV News reports: “Smart TVs have emerged as the main viewing device for US internet users, but in Europe broadcast TV still reigns, according to new research by Ampere Analysis. Among 18- 64-year-old Internet users, Smart TVs are now the predominant device for consuming content in the United States. Time spent watching content on Smart TVs has increased by 27% since Q1 2021. This means almost one-third (31%) of viewing time among Internet users is via a Smart TV – higher than any other connected device.”

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Segwise Launches Creative Analytics AI Agent On Its User Acquisition Platform

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VentureBeat reports: “Segwise today announced that it’s launching a new feature for its AI-based user acquisition platform: New creative analytics and insights features, specifically the Creative Analytics AI Agent. This new agent uses AI to help mobile game and app developers track the reactions to various creative elements in their ad campaigns.”

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Yope Is Sparking GenZ (And VC) Interest With An Instagram-Like App For Private Groups

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TechCrunch reports: “Photo and video apps targeting young adults with social hooks are a dime a dozen these days, so those that show traction with 18-twentysomethings tend to catch the attention of investors looking for the next Instagram or TikTok. In the latest example, photo-sharing app Yope, which lets you share still images to private groups, says that it has racked up 2.2 million monthly active users and 800,000 daily active users, with 30x growth in last six months.”

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