Video Game Industry Draws Less Than 5% Of Global Ad Spending Despite 3.4 Billion Players, Dentsu Report Finds
Variety reports: “With more than 3.5 billion gamers worldwide, the video game industry is a ripe area for companies to spend their ad dollars on a large, captive audience. But according to a new report from Dentsu Gaming, less than 5% of global media investment goes toward the gaming biz. Meanwhile, that same research finds that time spent playing games is up 6% year over year.”













