VentureBeat reports: “Adjust has rejected nearly 200 million fraudulent app installs so far in 2019, saving clients about $450 million in ad spend and allowing them to reinvest it in channels that deliver real value, the mobile measurement company said. And the year isn’t over yet.”
The Verge reports: “Plex has officially launched its ad-supported streaming service, which offers free access to movies, TV shows, and documentaries from both major studios and smaller indie producers. “Starting today, Plex will deliver more content to more countries than any other free streaming service to date,” the company wrote in a blog post — a clear jab at similar offerings like The Roku Channel.”
Variety reports: “Comcast and NBCUniversal are promising a deeper dive on Peacock, their entry into the streaming-video wars, at a presentation set for next month.”
Deadline reports: “The BBC’s director of content Charlotte Moore has hailed a “record-breaking” year for iPlayer after the British broadcaster’s streaming service was boosted by shows including RuPaul’s Drag Race and Peaky Blinders.”
VentureBeat reports: “In case you missed the memo, podcasting is hot. This year’s annual Infinite Dial report from Edison Research and Triton Digital showed that 51% of the U.S. population (144 million people) had listened to a podcast at some point, up from 44% the previous year.”
Variety reports: “AT&T’s multibillion-dollar bet on HBO Max, set to debut next spring, will anchor the telco’s video-entertainment strategy in 2020 and beyond, according to chief financial officer John Stephens.”
Variety reports: “Riot Games, developer of “League of Legends,” will fork over at least $10 million to settle a class-action lawsuit filed on behalf of women employees alleging the company’s “bro culture” resulted in systemic gender discrimination.”
Hollywood Reporter reports: “A significant antitrust battle could upset how the league sells game telecasts for billions of dollars and usher in an era when teams would compete for licensing deals.”
Deadline reports: “Sky is to develop a major new UK studio for TV and film productions at Elstree with the backing of its parent company Comcast. The cost of the investment was not disclosed.”
gamesindustry.biz reports: “Black Friday digital gaming sales reached a record high this year according to SuperData, hitting a total of $4.36 billion from Black Friday through Cyber Monday.”
