Warner Bros. CEO: iTunes TV Rentals Too Cheap

by Mark Hefflinger 0

Los Angeles – Warner Bros. (NYSE: TWX) believes that Apple’s (NASD: AAPL) new TV show
rental service prices episodes too low and will cannibalize sales of its
programs, which is why the company isn’t participating, the Associated Press

Warner Bros. CEO Barry Meyer made those comments on Thursday at an
investor conference.

Apple is renting TV episodes for 99 cents each, while
permanent downloads of those same episodes sell on iTunes for
$2.99 each.



Related Links:

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>