– Quantcast, a provider of Internet audience measurement services, announced on
Monday that it has closed a $27.5 million third round of financing, co-led by
Cisco (NASD: CSCO) and Polaris Venture Partners.
Previous backers Founders Fund and
Revolution Ventures also participated in the round.
Founded in 2006, San
Francisco-based Quantcast provides free audience measurement services that
monitor more than 10 million Web destinations.
The company said it will use the
new funds to support adoption of its Quantcast Media Program, which it says
offers "a standardized means to measure, organize, buy and sell real-time
audiences, all based on the distinctive characteristics of a marketer’s
proprietary customer data."