Los Angeles – For the first time since the mid-’90s, Americans
spent more on movie tickets than they did on DVD and Blu-ray discs in 2009,
according to a report from Adams Media Research cited by Video Business
Magazine. Spending at the box office totaled $9.87 billion, up 9.8% from 2008,
while sales of DVD and Blu-ray discs was $8.73 billion, down 13.3% from the
"In part, the reversal of fortunes of the theatrical and
retail businesses can be laid at the feet of the recession," said Adams Media
Research president Tom Adams.
"Going to the movies is the value option
compared to other options for going out. For in-home entertainment, though,
rental, not purchase is the value option."
Overall, U.S. spending
on movies in 2009 was flat at $28.4 billion, although the total number of
transactions rose 3.5% to nearly 5 billion.
In addition to box office and
retail movie purchases, Adams also tracks
pay-per-view, video-on-demand and online movie rentals and purchases.
(Adams Media Research)