Madison, Wisc. – Sway, the developer of a social media
content distribution and communications platform called Shoutlet, announced on
Tuesday that it has closed a $2 million first round of venture capital

The round was co-led by Origin Ventures and Leo Capital Holdings,
and follows a $1.2 million seed round the company raised in 2007.

Founded in
2004, Wisconsin-based Sway said that clients of its Shoutlet platform include
American Family Insurance, Solo and Cannondale.

The Shoutlet platform
encompasses social media tools including online video distribution; text
messaging; RSS feed and podcast creation; customized widget development;
branded social sharing; and Facebook and Twitter management.

The company will
use the funds to hire additional support staff, and for sales and marketing


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