Conn. – Disney’s (NYSE: DIS) ESPN has
acquired Vistas Unlimited, a developer of virtual ad and graphics insertion
technology for live sports broadcasts, Broadcasting & Cable reported.
Financial terms of the transaction were not disclosed.
Plano, Texas-based Vistas
has received a Sports Emmy Award and George Wensel Technical Achievement Award
for its technology.
The company’s AimPoint system is employed by The Golf
Channel, to enhance shots on the putting green in PGA and LPGA broadcasts.
team that is joining ESPN brings a wealth of knowledge on developing
cutting-edge virtual components that enhance the fan’s enjoyment of a game
telecast," said Chuck Pagano, executive vice president of technology at ESPN.
(Broadcasting & Cable)