Oslo, Norway – Opera Software, the
Norway-based developer of Web and mobile browser technology, announced on Wednesday
that it has acquired AdMarvel, the provider of a mobile advertising network.
Financial terms of the deal were not disclosed.
Founded in 2006, San Mateo, Calif.-based AdMarvel says it aims "to make
mobile advertising an open ecosystem, through better transparency of
performance and simpler management of ad traffic to optimize revenue."
Opera claims nearly 50 million monthly users for its mobile Web browser.