Calif. – YouTube’s (NASD: GOOG) experiment
with movie rentals tied to the Sundance Film Festival did not yield very
encouraging results, if NewTeeVee’s report on the numbers is correct. The five
films made available for 48-hour rental at $3.99 each generated a total of
1,500 rentals between them, according to NewTeeVee. That works out to less than
$6,000 in sales, or about $1,200 per film.
(DMW previous coverage)