Ill. – Motorola (NYSE: MOT) Ventures on
Tuesday announced that it has made an investment in Scanbuy, a developer of
mobile barcode technology and services.
Financial details of the investment — which
also included participation by Masthead Venture Partners, Hudson Ventures and private
investors — were not disclosed.
New York-based Scanbuy’s ScanLife platform
lets advertisers include barcodes on their product packaging or in various
print media, which users can then scan using their camera phones and receive
product reviews, price comparisons, coupons or other content.
that millions around the world are using its service, on Android-, Java- and
Symbian-powered devices, BlackBerry and the iPhone.