Mountain View,
Calif. – Google (NASD: GOOG) has acquired
social search service Aardvark for around $50 million, TechCrunch reported,
citing a source briefed on the deal.
The companies had been in discussions
since December.
Founded in 2007 as Mechanical Zoo by several ex-Google
employees, San Francisco-based Aardvark counts more than 90,000 users for its
service that lets users ask questions and receive answers from their social
network.
The company said that 56% of its users had asked or answered a
question, and the media active user was asking 3.1 questions per month.
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(TechCrunch)