Reston, Va.
– Online video viewing in the U.S.
was down 2.5% in January, to 32.4 billion views, according to a report from
Internet audience measurement firm comScore. The number of unique viewers also
fell to 173.4 million, from 177.9 million in December.

Google-owned (NASD:  GOOG) sites,
including YouTube, accounted for 12.8 billion views and 39.5% of the market.

figures show that YouTube’s traffic in January averaged out to 93.9 videos per

The Hulu video portal came in second, with 903 million views, although
this figure was down 11% from the more than 1 billion views Hulu counted in

The rest of the pack included sites owned by Microsoft (NASD:  MSFT) (491 million
video views); Yahoo (NASD:  YHOO) (435 million); Viacom (NYSE:  VIA) (361 million); and Fox (NYSE:  NWS) (293 million).

Vevo, the music video portal joint venture that launched on Dec. 9, counted 226
million views and 32.4 million unique viewers in January, taking ninth place in
comScore’s rankings.


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