Los Angeles – The major Hollywood studios and cable TV providers have partnered
on a $30 million national TV, print and online marketing campaign to promote
movies on demand services. The campaign, entitled "The Video Store Just
Moved In," will include a dedicated website at

the next three months, the campaign intends to highlight a variety of recent
release titles available on demand on the same day as their DVD release dates.

The group notes that distributor In Demand has seen a seven-fold increase in
the number of available day-and-date titles over the past two years.

Members of the group include cable providers Armstrong, Bend
Broadband, Bright House Networks, iO TV, Comcast (NASD:  CMCSA), Cox, Insight and Time Warner
Cable (NYSE:  TWC).

Studio partners include 20th Century Fox (NYSE:  NWS), Focus Features, Lionsgate (NYSE:  LGF),
Rogue, Sony Pictures Entertainment (NYSE:  SNE), Summit Entertainment, Universal Pictures
and Warner Bros Entertainment (NYSE:  TWX).


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