Los Angeles – The major Hollywood studios and cable TV providers have partnered
on a $30 million national TV, print and online marketing campaign to promote
movies on demand services. The campaign, entitled "The Video Store Just
Moved In," will include a dedicated website at CableVideoStore.com.
the next three months, the campaign intends to highlight a variety of recent
release titles available on demand on the same day as their DVD release dates.
The group notes that distributor In Demand has seen a seven-fold increase in
the number of available day-and-date titles over the past two years.
Studio partners include 20th Century Fox (NYSE: NWS), Focus Features, Lionsgate (NYSE: LGF),
Rogue, Sony Pictures Entertainment (NYSE: SNE), Summit Entertainment, Universal Pictures
and Warner Bros Entertainment (NYSE: TWX).