Mumbai, India – The Motion Picture Association of America (MPAA) announced this week that it has
partnered with seven Bollywood film studios to address movie piracy in India, the
Associated Press reported.
MPAA member studios in the U.S. will fund the effort, which is similar to
partnerships the trade group and lobbying organization has established in
Europe and Hong Kong.
Among the targets of the
coalition’s efforts will be camcorder piracy in movie theaters, said to account
for 90% of all pirated DVDs.
"More and more, the growth of film is outside
the U.S. Hollywood is now looking at the world as their marketplace," Dan
Glickman, outgoing head of the MPAA, told AP.
"The Indian film industry
now understands their product is getting stolen at significant rates."