Ft. Lauderdale, Fla. (NYSE: CBS) said on Thursday that its NCAA March Madness on Demand video
player served 3.4 million hours of live streaming to 3 million unique visitors
during the first day of the NCAA Division I men’s basketball championship on

The company said both figures represent "the largest single day
of traffic for a live sport event on the Internet," and a 20% increase
over 2009 figures.

The company added that its branded "Boss Button,"
which users at work can click on to quickly replace screens of basketball video
with a business-like image, was clicked over 1.7 million times. said the most-watched game from the first day of the tournament was
the double-overtime Florida
vs. BYU matchup, with 521,000 hours of streaming video and audio, while the
most-watched hour was 2:00-2:59 p.m. ET.


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