– Social media consultancy Converseon and word-of-mouth analytics firm
ChatThreads on Wednesday announced that they have partnered to create Chorus, a
system that combines advanced social media monitoring and analysis with offline
word-of-mouth tracking. "While an increasing number of brands are
measuring online conversation, there has been a significant void in the
measurement of online’s impact in offline word of mouth, and vice versa. Chorus
solves the problem of how social media conversation impacts the proverbial
offline kitchen table discussions," said Converseon CEO Rob Key.