San Mateo,
Calif. – Smartphone Web traffic
in February increased about 193% from the same period a year ago, according to
a report from mobile ad network AdMob. The firm said smartphones accounted for
48% of its total worldwide traffic, up from 35% a year ago, fueled by heavy
application use by iPhone and Android handset owners.
Among smartphones, the
iPhone (NASD: AAPL) made up 50% of traffic in February, compared with 24% for Google’s (NASD: GOOG) Android, 18%
for Nokia’s (NYSE: NOK) Symbian, 4% for Research in Motion’s (NASD: RIMM) BlackBerry, and 2% for
Microsoft (NASD: MSFT) Windows Mobile smartphones.
AdMob noted that Android’s share grew
from 2% a year ago, while Symbian’s slid from 43%.
The firm also found that
mobile Internet devices (iPod touch, Sony (NYSE: SNE) PSP, Nintendo DSi) experienced the
strongest growth, increasing their share of traffic to 17%, from 7% last
February.
Related Links:
http://metrics.admob.com/2010/03/february-2010-mobile-metrics-report/
In stark contrast to the AdMob report, Symbian continues to demonstrate solid momentum. The company impacts all aspects of the mobile industry, not only mobile browsing and ad traffic, which is the primary areas the report examined. Globally, Symbian owns more than 50 percent market share of operating systems and is growing at 20 percent a year. The latest IDC research analyst report cites that Symbian will retain its leadership position worldwide, as seen here – http://www.idc.com/getdoc.jsp?containerId=prUS22176610.
With the highly competitive Symbian^3 devices due to enter the US market as early as Q3 of 2010, Symbian’s presence in the states is growing and anticipates a significant increase in AdMob’s relevant shares moving forward.
Andrea Heuer for Symbian Communications