Calif. – Smartphone Web traffic
in February increased about 193% from the same period a year ago, according to
a report from mobile ad network AdMob. The firm said smartphones accounted for
48% of its total worldwide traffic, up from 35% a year ago, fueled by heavy
application use by iPhone and Android handset owners.
Among smartphones, the
iPhone (NASD: AAPL) made up 50% of traffic in February, compared with 24% for Google’s (NASD: GOOG) Android, 18%
for Nokia’s (NYSE: NOK) Symbian, 4% for Research in Motion’s (NASD: RIMM) BlackBerry, and 2% for
Microsoft (NASD: MSFT) Windows Mobile smartphones.
AdMob noted that Android’s share grew
from 2% a year ago, while Symbian’s slid from 43%.
The firm also found that
mobile Internet devices (iPod touch, Sony (NYSE: SNE) PSP, Nintendo DSi) experienced the
strongest growth, increasing their share of traffic to 17%, from 7% last