– Backed by such industry heavyweights as Comcast (NASD: CMCSA), Facebook and Microsoft (NASD: MSFT), a
new D.C.-based organization officially launched on Tuesday, with the goal of
getting more seniors to adopt broadband services.
The Project to Get Older
Adults onLine (Project GOAL) is preaching the importance of the Internet to the
population, particularly with regard to accessing healthcare information and
connecting with the community.
"It’s clear that having broadband offers
great value for older individuals," said Debra Berlyn, the executive
director of Project GOAL.
Berlyn said the organization will "highlight the
benefits broadband provides the older adult community and… work with other
aging organizations to address the challenges."
Berlyn also serves as the
president of Consumer Policy Solutions, and represented AARP on the digital
Other sponsors of the organization include backed by
AT&T (NYSE: T), the National Cable and Telecommunications Association, Time Warner
Cable (NYSE: TWC), T-Mobile and Verizon (NYSE: VZ).