– The U.S. Internet advertising is showing "signs of an emergent
recovery," posting a record $6.3 billion in revenues during the fourth
quarter of 2009, according to a report from the Internet Advertising Bureau
(IAB) and PricewaterhouseCoopers. "The record $6.3 billion spent on
Internet advertising in the fourth quarter of 2009, while certainly aided by
seasonal demand, is a strong indication that the worst of the economic impact
on Internet advertising is over and that the seeds of growth have been
planted," said PwC’s David Silverman.
While the fourth quarter showed a
positive trend, overall U.S.
online ad revenues for 2009 were $22.7 billion, a 3.4% decline from 2008.
ads accounted for 47% of this total, or nearly $10.7 billion — up slightly
from 2008, while display ads totaled $8 billion, up 4% from 2008.
ads saw a 39% increase in revenues during 2009.
The report also found that,
looking at PwC data from 2005 through 2009 across ad-supported TV, radio,
newspapers, magazines and the Internet, the Internet’s share of combined ad
revenue grew from 8% to 17%.