Los Angeles – An estimated
800,000 U.S.
households ditched their cable, satellite or telco TV subscription services
last year, a number that could double to 1.6 million by the end of 2011,
TechCrunch reported, citing a new study from Convergence Consulting Group.
The U.S. counts an
estimated 101 million pay-TV subscribers, making for an $84 billion industry.
The
report found that 17% of the weekly TV audience watches at least one or two episodes of TV
shows online, up from 12% last year; that figure is expected to rise to 21% next
year.
Convergence noted that consumers who have ditched their pay-TV
subscriptions still represent less than 3% of total online TV viewing.
The
firm’s report also estimated that just 100 million TV episodes were purchased
and downloaded from online retailers in the U.S. in 2009, generating revenues
of $200 million; this is up from 90 million downloads in 2008.
Related Links:
http://techcrunch.com/2010/04/13/800000-households-abandoned-tvs-web
