– Simulmedia, a media marketing firm that aims to help TV networks improve
ratings through more effective commercials, announced on Wednesday that it has
raised $8 million in its second round of funding, led by Time Warner
Previous backers Avalon Ventures and Union Square Venture also
Launched 18 months ago, New York-based Simulmedia offers a
platform that it says helps networks boost ratings through more effective
on-air promotions for their programs, using set-top box data and its own
During trials, Simulmedia says its platform delivered 50%-350%
more viewers per program promotion spot that traditional means.
The company will
use the funds for further product development.